Sustainable Materials
Sustainability has been pushed to the forefront of many brands marketing. The worlds natural resources are depleting fast and the damage we have caused the earth is becoming irreparable. Incorporating sustainable materials into our design process such as Bamboo, cork, bioplastics made from waste products and organic cottons mean that we and our clients can work together to do our bit to reduce our effect on the natural world.
Selfridges - Good Nature Windows
‘As with everything in the realm of sustainability, creative collaboration is key. To mark the launch of our Good Nature theme, we called upon members of the Selfridges family and sustainability specialists to develop innovative solutions. For the maze in Window 4, we teamed up with artist Charlotte Kidger to design this sculptural structure using industrial waste materials, while the south London-based creative Laura Nelson was our go-to for displays featuring recycled precious metals. Charlie Whinney handled the wooden sculptures, which were crafted using ash wood sourced from dead trees near his studio in Cumbria, while paper artist Samantha Quinn recreated nature’s fluid forms using paper from certified, responsibly managed forests and non-toxic adhesives. ‘
