Sports & Athleisure
Sporting events bring together communities, however there are often strict rules around what imagery can be shown or mentioned when it comes to a specific event (if you aren’t a sponsor). Abstracting these visuals down to easily recognisable components without mentioning an event can be a challenge.
Focusing on the body movements of the athletes, graphic elements of the sports as well as equipment can be an effective way of creating a dynamic and engaging scene that captures the energy and emotion a sporting event conveys.
