Summer Vibes

Sitting in the office with our coats still donned, we’re already making plans for the summer, yearning for those long beach days and trips out of the city. We’ve taken a look at some of the hottest trends we’re hedging our bets on for the coming months and review how the northern hemisphere is currently celebrating the warmer season.

At Dashing HQ we’ve noticed a return of Art Deco & Mid Century ideals for 2023. Bold shapes and bright colours are moving away from the minimal and are being infused with bespoke hand-craftsmanship, offering a fresh take for summer through an eclectic sense of individualism. This revival is no coincidence given rising inflation rates and slowing sales that echo, albeit on a smaller scale, the events of the great depression experienced across many countries throughout the 20’s and 30’s.

As featured in Vogue Australia, Interior Designer Brahman Perera claims:

‘Eclecticism, for lack of a better word, can simply represent a pastiche of one’s own personal items that have inherent meaning to the individual’

Combining design styles and themes can be a minefield for cohesion in a store setting, but limiting colour palettes not only drives this forward, but it solidifies the focus onto key product

The Trends

Dioriviera Pop Up, Beverly Hills Hotel

Zara x Barbieland, Broadway NYC

Barbie-Mania has swept the globe in the last month with all forms of pop up, retail takeover, and immersive experiences taking up the rose tinted sunnies to see the world through the retro lens of a truely iconic toy.

Also running with pink, the Dioriviera global pop ups have combined another intricately patterned motif the brand is now synonymous for with a muted textural menagerie of animals that create incredible spaces as if sculpted directly from desert sand dunes. We’re expecting a lot of international influence bringing the vacation vibes to summer 2023; travel is fully back in motion along with the escapism that comes with it.

London based bespoke ice cream brand Chin Chin’s ‘Summer Under The Canopy’ pop up at Selfridges takes a monochromatic approach with their classic 70’s Ice cream truck usually dressed in baby pink. The colour change for the summer activation has been paired with tonal yellow floral bouquets by florist Moyses Stevens, again nodding to the local & hand-craft skillset currently being utilised. In a similar vein of art-pop colour Longchamp’s collab with Toilet Paper for the Beijing SKP pop up fuses the magazines eclectic mix of montage style prints with their classic French style to create a futuristic baroque take on the summer vibe.

Chin Chin Pop up, Selfridges LDN